Paul Heintzman is Co-Founder of Saltwater Woody American Rum, founded in Louisville, KY.

Landon was introduced to Paul through a mutual friend. Landon was also a fan of a podcast Paul worked on called Drunken Money. This is another example of the power of building meaningful relationships that can lead to new opportunities.

He joins Landon to share the beginnings of the Saltwater Woody American Rum brand and how the pandemic impacted this early-stage startup.

Paul also shares how they have used branded clothing & promotional items to build brand awareness.

Learn more about Saltwater Woody American Run at www.saltwaterwoody.com.