For years, women’s corporate apparel meant a smaller men’s cut with a left-chest logo. Retail fashion moved. Corporate apparel lagged behind. Women stopped wearing the company polo after day one.

On Thursday, August 20 at 11:00 AM ET, Landon sits down with Nikki Ahern-Rea of Storm Creek to unpack why the category underperformed, what changed, and how Storm Creek designs women’s styles with a retail eye inside a corporate model.

You’ll walk away with clearer ways to pick women’s apparel for your company, plan decoration for how women wear the garment, and talk about shipping, lead times, and samples before the first PO.

If you’ve watched women’s programs stall on fit, style, or wear rate, this session is built for you.

In this session, Landon and Nikki will cover:

• Why women’s corporate apparel lagged retail for so long
• How “men’s style, smaller size” still shows up in orders, and what to do instead
• Storm Creek’s approach to retail-minded women’s design
• Decoration choices beyond left chest: hip, cuff, and quieter marks for everyday wear
• Tactical tips for building women’s programs people actually put on more than once
• Shipping origin, lead times, and sample policy so distributors can touch product before they commit