CASE STUDY

SoIN Tourism

Pickleball Set

THE NEED

We needed a fun, SoIN-branded grand prize to help drive sign-ups and participation in our Scenic SoIN digital passport program, which encourages visitors to explore the scenic outdoor sights of Southern Indiana. This is the 5th prize we have had for the Scenic SoIN passport, and I was fresh out of ideas. I asked Goodson to come up with something, and this was one of the first things they sent, and it was spot on!

THE SOLUTION

Goodson helped us create a custom pickleball and cooler set that was the ultimate trendy outdoor prize. There are SO MANY imprint locations: on the zippers, on the ends of the handles, even on the sunglass holder! It makes it feel very special and high-end.

THE RESULT

Our team loved how it turned out and participants definitely took notice. We got great feedback and strong engagement! A lot of people were sharing the prize with others on social media saying "I need to win this!" Which is what we wanted. The prize helped boost excitement around the passport and encouraged more people to sign up, check in at locations, and explore more of SoIN. The prize helped boost excitement around the passport and encouraged more people to sign up, check in at locations, and explore more of SoIN.

Podcast Episode Featuring SOiN

Seth Lieber SoIN Tourism

In this episode of The Brand Herold, Visitor Services Manager Seth Lieber joins host Landon Wade to highlight the unique charm of SoIN Tourism, a region where the Midwest meets the South. They discuss the phenomenon of “boomerang kids” and the scenic beauty of Southern Indiana, located just north of Louisville. Finally, Lieber outlines future strategies to build the area’s brand and strengthen its identity as a destination.

Listen Here

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