Sierra Baumle, Marketing Director for Buffalo Construction, joins us in this episode of The Brand Herald podcast. Sierra shares her journey from graphic design to the construction industry. She talks about Buffalo’s growth, the company’s relationship-first approach, and the role of branding and marketing in construction.

Sierra dives into internal and external marketing strategies, the recent brand refresh, and the challenge of maintaining brand standards as Buffalo grows. She and Landon discuss how branded merchandise strengthens Buffalo Construction’s identity and builds lasting customer connections. 

They also cover the company’s future goals, the importance of collaboration, and quality in their work. Finally, they offer advice for building a brand from the ground up, stressing the need for a clear vision and the right branding partner. Enjoy!

Chapters:

00:00 Introduction and Background
02:54 Sierra’s Journey in Marketing and Construction
06:56 Buffalo Construction’s Growth and Focus
10:24 Unique Value Proposition of Buffalo Construction
12:26 Internal and External Marketing Strategies
14:03 Brand Refresh and Evolution
16:33 The Importance of Brand Standards
20:25 Marketing Trends in the Construction Industry
21:25 The Role of Branded Merchandise in Building a Brand
29:29 Creating Memorable Gifting Experiences
35:09 Future Directions for Buffalo Construction
37:14 Starting a Brand from Scratch