Tom Pifer, co-founder of TKO Flight Club, joins us on this episode of The Brand Herald podcast. 

Tom shares the story of his fathers diagnosis with Parkinson’s disease after what was thought to be a routine surgery. His father then started TKO Parkinson’s to provide boxing exercise programs for people living with Parkinson’s. Tom wanted to help and started TKO Flight Club solely to raise money for TKO Parkinson’s by leveraging the local bourbon and boxing communities to support his father’s mission. 

This inspiring episode showcases how branding can be used with events and promotional items to support a cause and grow a community.

We discuss the importance of designing branded merchandise people want to wear and use. We also touch on how curating and designing an experience, like their signature Kentucky Bourby event, makes it easy for people to buy into the cause.

Listen to this episode and learn more about what’s next for TKO Flight Club, how Tom balances a full-time job, running a nonprofit, and spending time with his family.